Digmus (DGM) ICO
Decentralized Anti-Counterfeit Platform
“Digmus will help consumers and producers fight counterfeit goods. Our solution can be implemented in any industry and in any country. With rare exception, approval from federal agencies is not required, but might be beneficial for expediting systems integration. After passing a certain market threshold, using our system, or one of the same type, will become critically important for market participants. At that point the lack of authenticity verification on anything except the cheapest products will be considered suspicious.”
Digmus ICO Information
Interview with Digmus ICO
BitcoinChaser: What kind of problem, market deficiency or opportunity inspired you to launch your project?
Digmus: Counterfeit goods account for up to 2.5% of world trade, which means that current methods of protection against forgeries are not very effective. After extensive consultation with manufacturers and suppliers, we are developing a system for storing and verifying information regarding authenticity for various products.
BC: How will your project address this problem, market deficiency or opportunity in a unique way?
DGM: We propose a way to store and verify product authenticity information that is: easy to use for the buyer, low cost, easy to implement for the manufacturer, and effective in thwarting counterfeit trade. The business side of this system was designed after extensive consultation with luxury goods manufacturers and distributors.
Our solution has four components:
- A certificate center to check brand authenticity and issue electronic signature certificates
- A blockchain-based database storing product information and additional data to verify authenticity
- A mobile app that verifies the product by scanning the QR code or NFC tag
- Software that integrates with automation systems from SAP, Oracle, Microsoft, and other
BC: How do you think that competition will develop following your ICO?
DGM: There is a couple of projects proposing similar solutions: EMC Antifake and Valus. They are not very well thought through, to be honest, and we don’t think they could succeed in any meaningful sense. Ambrosus, Modum, and, to lesser extent, Provenance are strong competition but only in highly-regulated industries – they are impractically expensive for most products – and that means a few percent of the market where we will be outclassed. A working tech company with similar goal, Sproxil, is slow-growing on the market and is our only serious competitor and at the same time a living proof of concept. We believe we hold some advantage over them in the clarity of vision and virtues of proposed technical solution, while they have a working business.
There will be some serious competition emerging after we are successful, of that we have no doubt and we are ready for this. The market is huge and we can’t realistically corner it all.
BC: For all those who have read your white paper and are still on the fence about contributing to your ICO, what can you tell them that could lead them to buy into your project?
DGM: We have a clear vision, a strong team and we offer you a good deal on our token. The more original products protected by Digmus, the more you will earn.
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