Publica ICO is a platform to carry all kinds of transactions and exchanges for the publishing economy.
November 1 to December 1
Interview with Publica
BitcoinChaser: Why does publishing need Publica?
Publica: Amazon and iTunes ebooks changed publishing for online retail but left the rest of the ecosystem to others. The online marketplace responded with many sites and services.
None of them have taken up the blockchain opportunity. Publica expects those sites and services to simply adopt Publica as their easy gateway to the benefits of cryptocurrencies and the blockchain revolution.
BC: What’s the radical idea of the Publica project?
Publica: When you buy a paper book, you own it. The same should be true of an ebook. This is very different from a revocable license to read it on a proprietary device or app such as iTunes or Kindle.
No one, including Publica, can tell you what to do with your ebook. There are no terms to accept, no fine print, no subscriptions to maintain, no proprietary devices. The digital key you hold is the only proof of ownership you need.
This presents new business opportunities for authors and total transparency for their readers and the rest of the people and businesses illustrated in the Publica Circle drawing.
BC: How is Publica different from other ICO’s mentioning books or publishing?
Publica: Publica is a platform for ecommerce in the publishing economy, including the social networking that fuels commerce between businesses, groups, and individuals who need to collaborate on book projects.
Other ICO’s will continue to address atomic portions of the publishing ecosystem, i.e., copyright registration, translation, retail ebook sales, advertising, reputation points, or crowdfunding. On the Publica Circle drawing, those are the corners nearest to the readers and authors. Publica addresses those too, plus all the rest of the publishing ecosystem so that everyone can enjoy the full benefits of social and commercial network effects.
BC: For all those who have read your white paper and are still on the fence about contributing to your ICO, what can you tell them that could lead them to buy into your project?
Publica: ICO’s are the blockchain revolution but it’s a challenge to separate wheat from chaff.
Ebooks are valuable in themselves, their derivative rights and revenues stretch to infinity; the blockchain is their immutable ledger. In a positive growth scenario, the value of Pebbles (PBL) will follow the macroeconomic pressures within this ecosystem, which creates a whole economy based on publishing, that has all the elements and services necessary to grow.
Publica’s leaders are successful businesspeople who value their professional reputations greatly. Advisor Marc Kenigsberg campaigned for years for corporate social responsibility in blockchain-powered projects. COO Antons Sapriko runs Scandiweb, a multimillion-dollar high-profile business committed to the blockchain space. CTO Yuri Pimenov is a Bitcoin pioneer committed to the cause. CEO Josef Marc has no future in any industry if he’s associated with a questionable ICO, and Publica is his passion.
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