Goal! BC.Game Scores Leicester City Football Club Sponsorship

Leicester City FC joins forces with BC.Game for a crypto-powered goal fest—betting big for an epic 2024/25 season!

By Dianne
Published Jul 8th, 2024
Goal! BC.Game Scores Leicester City Football Club Sponsorship

Popular crypto betting platform BC.Game proudly announced a partnership with Leicester City Football Club (LCFC) as its principal partner. This move promises innovation on and off the field, uniting two forces driven by shared values. Together, they aim to redefine success, continuing to bridge the worlds of sports and crypto innovation.

BC.Game Scores with Foxes

LCFC has sealed a multi-year principal partnership with BC.Game, naming the crypto betting platform as the principal partner for its Men’s First Team. Starting from the 2024/25 season, BC.Game’s logo will prominently feature on the team’s and adult replica shirts. This new deal, one of the most valuable in the club’s history, signifies BC.Game’s commitment to supporting the club’s rise within the competitive Premier League.

Hear from vested parties:

“The ability to attract high-value partners upon our return to the Premier League is vital to our determination to re-establish Leicester City among the game’s elite, to continue to invest in a competitive squad and to ensure the best possible experience for our supporters”

Susan Whelan, Leicester City Chief Executive

“We are excited to join forces with Leicester City, a club with a rich history, a passionate fanbase and authentic global appeal. This partnership represents a unique opportunity to introduce a new brand of exciting, safe and responsible online gaming to new audiences, and we look forward to a successful collaboration.”

Rayne Davis, Director of Marketing and Affiliates for BC.Game

BC.Game Energizes LCFC Journey

For BC.Game, this partnership represents an entry into elite football sponsorship, aligning with their commitment to innovation and community engagement. The collaboration not only enhances BC.Game’s visibility but also establishes it as a leading player in the sports betting scene. Conversely, LCFC gains a dynamic partner known for its global reach, energizing their premier league journey.

In addition, BC.Game’s partnership with LCFC mirrors other successful alliances in sports, such as Stake’s partnership with Everton FC. This illustrates how crypto betting platforms are reshaping sports sponsorship, introducing digital currencies to new audiences. Particularly, BC.Game’s sponsorship of the Argentine Football Association (AFA) during the 2022 FIFA World Cup underscores their expertise in global sports sponsorships. This initiative has not only boosted their global presence but also sparked innovative approaches to sports sponsorship.

Road to Shared Success

BC.Game and LCFC are poised to explore further collaborations beyond traditional sponsorships, promising an era of innovation and shared success. Congratulations to BC.Game on this milestone achievement, and to LCFC for securing a visionary partner as they continue their premier league journey!

Want to learn more about BC.Game ? Read our BC.Game review.


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