Crypto Sponsors in F1: A Look at the Latest Partnerships
Crypto sponsors in F1 are shaking up the grid—explore the latest Formula 1 partnerships blending digital finance with high-speed racing.
By Dianne
Have you noticed how crypto sponsorships have exploded across sports in recent years? They’ve spread far and wide—on courts, fields, and, of course, at the heart of motorsport, Formula 1. F1 draws luxury brands and tech giants eager to connect with its massive global audience, and cryptocurrency companies are joining the grid. Despite the ups and downs of the crypto market, these partnerships keep accelerating. With the 2025 season underway, major crypto brands are striking high-profile deals to promote their platforms and engage with fans worldwide.
Table of Contents
- Aston Martin x Coinbase
- Alpine x Binance
- KICK Sauber x CoinPayments
- McLaren Racing x OKX
- Red Bull Racing x Gate.io
- Formula 1 x Crypto.com
- The Final Lap
Aston Martin x Coinbase
Aston Martin has partnered with Coinbase in a groundbreaking deal fully paid in cryptocurrency. This multi-year agreement is transacted entirely in USD Coin (USDC), a stablecoin tied to the U.S. dollar, marking the first public announcement of its kind in F1.
The Coinbase logo will be prominently displayed on Aston Martin’s AMR25 car, including key spots on the halo and rear-wing end plate, as well as on the racing suits of drivers Fernando Alonso and Lance Stroll. This partnership not only promotes Coinbase’s goal of making crypto accessible but also highlights the growing role of digital currencies in global industries.
Alpine x Binance
Alpine F1 continues to team up with Binance, keeping fan engagement at the heart of their partnership. Since joining forces in 2022, this collaboration has brought blockchain technology to the forefront, allowing fans to connect with the team through digital assets like the Alpine F1 Team Fan Token (ALPINE).
This token, available via Binance Launchpad, gives fans access to exclusive perks such as interactive polls, special rewards, and unique experiences.
KICK Sauber x CoinPayments
Stake F1 Team KICK Sauber has partnered with CoinPayments, a cryptocurrency payment platform founded in 2013, ahead of the 2025 season. This allows fans to buy team merch and services using over 100 different cryptocurrencies, expanding the team’s reach into the growing world of digital payments. As part of the deal, the CoinPayments logo will be featured on Stake F1 Team KICK Sauber’s 2025 car, the C45.
If you’re wondering why Sauber F1 has two names, it’s due to dual sponsorships. Stake, one of the biggest crypto casinos, holds the primary naming rights, while Kick, a live-streaming platform, sponsors the car’s chassis. This setup also helps the team comply with gambling ad restrictions in certain countries by using Kick’s branding instead.
This collaboration sets the stage for big changes in 2026 when the team rebrands as Audi, but for now, it’s under the leadership of Jonathan Wheatley, with Mattia Binotto in charge of technical operations.
McLaren Racing x OKX
Since 2022, McLaren Racing has partnered with OKX, a cryptocurrency exchange site, as a Primary Partner of the McLaren Formula 1 and McLaren Shadow esports teams. The collaboration focuses on enhancing fan engagement through innovative digital experiences like NFTs and exclusive campaigns such as the McLaren Senna initiative.
OKX branding appeared on McLaren’s cars, driver helmets, and team kits. In 2024, McLaren won the Constructors’ Championship for the first time in 26 years, with OKX celebrating their role in the team’s resurgence by launching a commemorative NFT to mark the historic victory.
Red Bull Racing x Gate.io
Red Bull Racing has found a new crypto sponsor for the 2025 F1 season—Gate.io. This partnership follows the conclusion of Red Bull Racing’s three-year, $150 million deal with the crypto exchange Bybit in 2024.
Gate.io, a major cryptocurrency exchange with over 22 million registered users, will have its logo featured on Red Bull’s cars, team gear, and even Max Verstappen’s helmet. Alongside new sponsors like AvaTrade and Neat, Red Bull is strengthening its brand while embracing the future of blockchain technology—making the 2025 season one to watch closely.
Formula 1 x Crypto.com
On a larger scale, Formula 1 has renewed its partnership with Crypto.com, extending the deal through 2030. This collaboration, which began in 2021, has been beneficial for both brands, with F1 growing its global audience to 1.5 billion viewers and 750 million fans, while Crypto.com’s user base has surpassed 100 million globally.
As part of the extended deal, Crypto.com will remain the title sponsor of the Miami Grand Prix, a role it has held since 2022, and will continue creating exclusive fan experiences at various races. Fans can expect even more innovative experiences as these two global leaders push the boundaries of sports and digital finance.
The Final Lap
So, why is F1 the go-to sport for crypto sponsors? It comes down to two main things: legitimacy and opportunity. Crypto companies see F1 as the perfect stage to reach a global, tech-savvy audience. For F1 teams, it’s a win-win—bringing in important sponsorship money while embracing the future of technology. As cryptocurrency continues to grow, F1 will remain a key bridge between digital finance and traditional sports. Now that you’ve got the scoop on F1 and crypto sponsorships, why not take a look at the best Formula 1 crypto betting sites while you’re at it?
