SoftSwiss Unveils New Logo and Teases Sports Betting

SoftSwiss has unveiled a redesigned of its brand logo and teases at big things to come. 

By Bitcoin Chaser
Published Jul 29, 2019 and updated Jan 15th, 2022
SoftSwiss Unveils New Logo and Teases Sports Betting

SoftSwiss, the gambling software developer, has unveiled a redesign of its brand logo and hinted at big things to come.

The company, which supports some of the biggest cryptocurrency casinos in the business, has dropped the Bitcoin and poker chip icon from its logo. The new design is a clean, modern, angular design.

Revealing its the new logo, the company commented,

“The new logo sees the company reflect on its own identity in the new day and age. Being multi-brand and multi-solution, it was only so long before the Casino-related logo became less relevant as it underpinned but one aspect of the company’s product line. […] The new counter-clockwise turned “S” logo now alludes to the infinity symbol, reiterating the company’s firm footing in iGaming and statement that it is here to stay.”

SoftSwiss says the new logo will appear soon on its website and affiliated media, as well a freshly branded merchandise which will be available at upcoming conferences and exhibitions they plan to attend.

SoftSwiss Sports Betting On The Way

The announcement also came with a note on an anticipated release: SoftSwiss’ proprietary sports betting software. Until now, the company provided sports betting software from a ‘trusted long-term partner.’ But soon SoftSwiss will offer its own tailored software for gambling sites that aim to move into the sports betting space.

This is big news for cryptocurrency gamblers who find the current volume of cryptocurrency sport betting sites a little limited. The rapid rise of Bitcoin and cryptocurrency casinos over the last few years has in part been thanks to the all-in-one casino platform which SoftSwiss offers. The SoftSwiss sports betting solution may have a similar effect, leading to a rapid rise in sportsbooks which accept Bitcoin, Litecoin and more.

About SoftSwiss

SoftSwiss launched in 2008 with the aim of developing online auction software. Since then it has evolved to provide complete solutions for the iGaming market, offering provably fair games as well as supporting multiple cryptocurrencies. This includes the development of their online casino software platform in 2012, which is utilised by BetChain and BitStarz casinos.