Interview with Peerity
BitcoinChaser: What kind of problem, market deficiency or opportunity inspired you to launch your project?
Peerity: Social media is either of marginal value or negative value to the user. Privacy is traded for the ability to connect to friends or the public, but it’s very hard to measure what precisely what you’ve gotten out of it. Good social interactions either happen offline or within specialized and compartmentalized internet communities – something existing social networks are quite bad at.
BC: How will your project address this problem, market deficiency or opportunity in a unique way?
Peerity: Peerity rewards activity in communities with PEER tokens. In some markets, PEER will be loadable on a debit card. We have the ability to reward creators of content and community leaders through newly minted tokens without tying their success to the whims of traditional publishers or “content mills” like Youtube.
We can also reward everyone participating or organizing in-person events, which is very unconventional. I’m not aware of anyone else doing anything remotely similar.
BC: How do you think that competition will develop in this segment of the market following your ICO?
Peerity: Other websites reward content creators or hold in-person events. Steemit and Meetup.com are good examples. We don’t expect to directly compete with either of these platforms.
We’ve been encouraged by the ‘social’ segment of the startup world slowing down. I think we enjoy a very strong second-mover advantage – we know about the failings of existing social networks. If we address these issues well, we’ll have a solid hold on the market: further improvements on social media will be marginal, and an attack from the rear is unlikely (e.g., Facebook is unlikely to bolt blockchain onto its product).
BC: For all those who have read your white paper and are still on the fence about contributing to your ICO, what can you tell them that could lead them to buy into your project?
Peerity: We have a real chance of changing this space in a way that rewards creatives and protects user privacy, something no existing site is good at. Social anything is ugly. Let’s clean it up.