The Complete History of Stake: 2013-2024

Stake.com has become a big name in crypto gambling, and it didn’t get there by accident. It’s been all about creativity, sticking with it, and smart growth.

By mid-2024, Stake hit a huge milestone—over 253 billion bets placed, a huge jump from 65 billion bets in 2022. That’s a massive number and shows just how big and successful Stake is in the crypto betting world. They’ve gotten here by constantly coming up with new ideas and having great, effective marketing.

But how did Stake get to be the powerhouse it is today? Let’s look back at its history and see how it got to where it is today.

But before we do, you can learn more about this top-tier crypto casino and betting platform in our comprehensive Stake review.

Table of Contents

• Prelaunch 
• 2016: The Lead Up
• 2017: Stake.com Launched
• 2019: Stake Sportsbook
• 2021: Major Sports Sponsorships 
• 2022: More sports, Stake.US, and streaming 
• 2023: Kick.com’s Launch and Sports Major Partnership
• 2024: New Racing Options, Stake Hits 253 Billion Bets
• The Future of Stake

Prelaunch

In 2013, Primedice was founded and launched by Ed Craven, Bijan Tehrani, and Chris Freeman. This dice gambling site was the start of the lead-up to Stake.com, and while it may seem strange to mention Primedice in a Stake.com article, they are still very much linked. 

Not only do both gambling sites link back to each other in their footer navigation tools, under “About Us,” but they also both share Mladen Vučković as a CEO since 2017.

2016: The Lead Up

In 2016, two of the co-founders of Primedice joined together to create a new and exciting gambling experience. Ed Craven and Bijan Tehrani established a company called Easygo that develops games for online casinos. Although they are believed to have started the company together, Ed Craven is the sole shareholder.

2017: Stake.com Launched

In August 2017, Ed Craven and Bijan Tehrani joined together again to create another exciting addition to the gambling industry. The two helped co-found Stake.com.

Stake was launched with completely original games, featuring titles including:

• Plinko
• Mines
• Chartbet
• Hilo
• Blackjack
• Diamond Poker
• Roulette
• Keno
• Baccarat
• Dice
• Wheel 

2019: Stake Sportsbook

The founder of Stake, Ed Craven finally joins Twitter in June 2019 where he posted giveaways and updates regarding Stake.com and Primedice casino. He seemed to present himself more as an influencer than a founder. 

Ready for a monumental update with many hints and early beta test access, Stake.com launched its sportsbook in November. 

2021: Major Sports Sponsorships

Stake had a phenomenal year following the launch of its sportsbook, where they secure multiple high-level partnerships with leading athletes. 

Starting in January, Stake confirmed a sponsorpship with MMA fighter and UFC champion Israel Adesanya. Shortly after, they announced their partnership with UFC. Carrying on with the UFC takeover, Stake partners with heavyweight champion Francis Ngannou. 

The Stake started moving into the football gambling space by announcing their sponsorship of Watford FC in the Premier League in July. This sponsorship would secure them as a main shirt sponsor. 

The past few years have seen consistent growth for Stake and this partnership with Watford marks the next chapter for our company. We could not be more thrilled to partner with a club that has such immense history yet still a true innovative spirit.

Stake CEO Mladen Vuckovic

Then to end off the year, Stake.uk.com launches in partnership with TGP Europe to bring Stake quality gambling to the UK. A productive year, but far more exciting things to come. 

2022: More sports, Stake.US, and streaming

Stake.com starts 2022 by announcing another football partnership with Argentine football icon Sergio Agüero as a global brand ambassador. But Stake.com hasn’t given up on its UFC takeover and continues to expand its UFC partnership reach by including Brazil. 

Our relationship with UFC is only getting stronger, and we cannot wait to welcome UFC fans from all around the world onto our platform.  Our current player base relished the partnership, making the most of VIP experiences and exclusive content to bring them an experience with one of the biggest sporting organisations in the world. This is something they cannot find anywhere else.

Stake CEO Mladen Vuckovic

Moving into March, Stake announced most likely the biggest partnership in the gambling industry to date. Stake had managed to partner with global celebrity and rapper Drake. Drake held exclusive Stake streams and gave away thousands to viewers. 

Stake.com continues to make a reach for the Brazilian market with sponsorships securing partnerships with both the Brazil Rugby League, as well as the Brazilian UFC fighter Jose Aldo. They also grew their football betting presence as they became the main partner of Everton Football Club as of July 1st, 2022. The casino is believed to have secured a record for the highest-value front-of-shirt deal in 144 years of the clubs’ operations.  

It’s a huge honour for everyone at Stake.com to be joining the Everton family and playing our part in supporting the Club in the transition to the new stadium. We look forward to celebrating this most exciting chapter in the Club’s history with Evertonians everywhere.

Head of Acquisition for Stake.com Akhil Sarin

Following their launch of Stake.uk.com in 2021, Stake.us was officially launched in August 2022. To bypass regulations and bring their American players the same great quality, Stake.us was launched using SC coins. 

Taking a turn for the worst, streaming platform Twitch bans gambling streams and specifically calls out crypto gambling platforms such as Stake, Rollbit, Duelbits, and Roobet. 

This was especially harsh as Stake had made a massive name for themselves through influencer marketing, and more specifically streamers. But their prayers were answered when Kick.com was announced by Twitch sensation and Stake.com partner Trainwreckstv. The platform is not owned by Stake.com but was tied to the founder of the casino, Ed Craven, as an investment. Many believe Craven spearheaded the platform after seeing Twitch ban gambling streamers. 

2023: Kick.com’s Launch and Sports Major Partnership

Kick.com streaming platform officially launched to the public. In the same month, it is announced that F1 racing team Alfa Romeo would be joining the list of Stake.com partners as a title sponsor whereby Stakes logo would be featured on the cars. And most recently, Primedice celebrated its 10th birthday and Stake founder Ed Craven wished them another happy birthday.  

2024: New Racing Options, Stake Hits 253 Billion Bets

In 2024, Stake celebrated its 7th birthday by adding some cool new features. They introduced horse racing and greyhound racing, giving sports bettors even more ways to bet and win.

Last July was a big one for Stake Casino, with someone hitting a huge $9 million USD jackpot on the Zeus vs Hades: Gods of War game. Over on the Stake sportsbook, another lucky player scored an $860k USD win on a multi-bet covering tennis and badminton.

This year, Stake hit a major milestone, too—over 253 billion bets have been placed since they started, which is a huge jump from the 65 billion bets back in 2022. It’s clear that more and more people are loving what Stake offers, especially with their easy-to-use platform and popular promos like Daily Races and Multiplier Race.

On top of all that, after partnering with Alfa Romeo in 2023, Stake is now teaming up with the Sauber F1 Team for the 2024 and 2025 seasons, keeping their brand ahead in the motorsports world.

The Future of Stake

Stake.com has come a long way, and it’s only getting started. After growing from just a few original games to becoming one of the biggest names in crypto gambling, the future looks super bright for Stake.

In 2024, they’ve already added cool new stuff like horse racing and greyhound racing for sports fans. Plus, they hit a massive milestone with over 253 billion bets placed—that’s huge! And teaming up with big names like the Sauber F1 Team shows they’re not slowing down.

So, what’s next? Stake’s gonna keep growing, no doubt about it. We’ll probably see them adding more games, getting into new markets, and maybe even trying out some fresh ideas as crypto becomes more mainstream. They’re all about keeping things fun, fair, and secure, so they’ll definitely stay on top.

In short, Stake.com is set to keep crushing it, with lots of exciting stuff ahead. We can’t wait to see where they go next!

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